Calbuco Chocolate

Creative Fields

Graphic Design
Packaging Design
Art Direction

Tools

Adobe Illustrator Adobe Photoshop

Published

2021

Design Concept

The Joyful Happiness

As a well-known chocolate brand in Asia, Calbuco Chocolate always delivers quality taste to their chocolate-loving fans. This is the whole new look of the packaging line! It shows a joyful, fun, attractive color scheme which target a younger age group. The  packaging design coming up with an idea of implementing a friendly monster character on the packaging as a mascot to attract them.

Creative Eco-Friendly Packaging

Sustainable packaging is becoming a higher priority for both brands and consumers. We created this structure with a second value which is turnover the product carton into a product display stand. Meanwhile we also use the eco friend material to fulfil the purpose.